Lingerie may sharpen the financial mind! | Finger length research
October 2, 2008
According to recent news reports, the sight of lingerie or a sexy woman significantly impairs male decision making. But actually, the research under discussion … indicates the opposite!
The study involved a well-researched financial task known as ‘the ultimatum game’, where one participant is given a sum of money (10 euros in this study) and has to decide how to split it with another. If the other participant accepts the split, both get to keep the money. If they don’t, no one gets anything!
Researchers Bram van den Bergh and Seigfried Dewitte asked heterosexual male participants to play the game in pairs. Before they started the game, they were variously shown pictures of a sexy woman in bikini, landscapes, older women, younger women, or lingerie to handle.
The best write-up of the study’s details is from Nature, who do point out that the results actually CONTRADICT the idea that sexy images makes men less rational!
In the study, they actually made men more rational. The fact that men who saw sexy images were more likely to accept lower offers rather than reject them and get nothing at all, suggest that their short-term rationality was actually … enhanced!